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Â鶹¾«Ñ¡alumnus Richard Batyko, M.A., ’12, has committed his life and career to making the world, specifically Greater Cleveland, a better place. This year, he and the YMCA of Greater Cleveland (for which he serves as Chief Marketing Officer) are working with Â鶹¾«Ñ¡ advertising and public relations seniors in the capstone class, Campaigns in Advertising and Public Relations, to raise awareness about the organization's mission.